That’s what every major sporting body used to say. In the 1990’s. Welcome to today. Live streaming is not for people who are going to come to your event anyway. It’s for those people who can’t make it for a multitude of reasons.
They might, if your event involves Conor McGregor and Khabib Nurmagomedov trying to beat the living daylights out of each other. But for most events, that’s not happening. We’ll make your event safe from the bootleggers but readily accessible for the good guys.
Newsflash. Online video is here to stay. If you can’t beat them, join them.
Sure, there’s a lot of moving parts to get a live stream up and running. Cameras, encoders, internet connection. The list goes on. A reputable streaming company will have all the right gear and people. With sufficient time for planning, a quality live stream is achievable.
So, you spend thousands of dollars and heaps of hours to put on your event and investing in a quality production to live stream and capture it for future prosperity is too expensive? Stop missing revenue from online sales and start leveraging your content.
Donald Trump won’t. That’s a fact. But lots of people will pay virtually the same amount to watch a live stream because they can’t afford the time or cost to travel. You don’t need to feed them. Some of them might enjoy the live stream so much they actually come to your next event. You’ll have to feed them.
Yes, there is. Increased exposure. Increased revenue. Giving your audience what they really want, when they want it. So, stop procrastinating about live streaming and start thinking about what you’re going to do with all that money we’re going to make for you.